Top '16' SEO Strategies for 2018? By Digital Web Destination

Top ’16’ SEO Strategies for 2018? By Digital Web Destination

There has been a lot of transformation happened in the SEO strategies and the transformation and up-gradation are required to improve digital presence for your business or brand in 2018 and beyond.

 

The most important thing is that how you take these changes up and utilize the resources in such way that drive traffic and help you gain maximum conversion.

 

Top '16' SEO Strategies for 2018? By Digital Web Destination

In order to get the maximum conversion, we have to nurture and develop the best SEO strategies (which I am going to explain here). As we have already entered into 2018 with new zeal and enthusiasm. We all are having new resolutions for 2018 and beyond. The SEO strategies which are being used for the last couple of years and that could have been of great help in order to rank your web pages are not only out-dated but also they have now become harmful and they may hurt your website’s ranking.

 

Now the question is what to do in such a situation? I suggest you to go for a quick SEO audit with an expert that would be the great help to know the SEO status of your website. This SEO audit will help you further to define your strategies.

 

We here at Digital Web Destination thoroughly researched and consulted industry experts where we gathered quality information, suggestions, and SEO tips and based on these finding we have prepared below some of the most effective strategies which can be of great help for your blog, business web pages, or brand visibility in Search Engine Result Page:

 

#1. Have an effective SEO Audit.

 

#2. Understand and Do the Real Fix.

 

#3. Interlink Your Website Pages.

 

#4. Focus on improving your website’s speed.

 

#5. Consider Fresh, Unique and Quality content.

 

#6. Use long-tail key phrases.

 

#7. Build backlinks (Focus on Quality Backlinks).

 

#8. Don’t Ignore Local SEO and Listings.

 

#9. Boost your social media presence & Engagements.

 

#10. Take initiatives for Guest posting.

 

#11. Explore SEO Activities at several search engines.

 

#12. Consider voice searches.

 

#13. Create more Video Contents.

 

#14. Make your website mobile friendly.

 

#15. Update and Republish Old Blog post.

 

#16. Keep Measuring SEO progress.

 

Let me explain each of the above-mentioned cases:

 

#1. Have an effective SEO Audit.

 

SEO Audit is a process of strengthening your website’s online presence as SEO audit will help you to know the current health status of your website. While auditing many SEO parameters are going to be covered that will help you optimize your internal and external links, Add tags if they are missing, Make meta titles, meta descriptions, and other HTML tags unique and understandable for users and search engine’s bots as well, Fix broken image’s links and provide them an alt attribute, Detect and eliminate error/404 pages, Locate duplicate contents and many other problems block your SEO momentum.

 

#2. Understand and Do the Real Fix.

 

Once the auditing completed now the time to fix all the issues. Here we need to understand the word ‘Fix’. We have observed many websites where we have seen ‘Fix’ some of them have done ‘Quick-Fix’, ‘Fixing-Fix’. We here at Digital Web Destination understand the issues and do the ‘Real-Fix’.

 

#3. Interlink Your Website Pages.

 

Internal links are links that allow users to navigate and use a website smoothly. It helps website users to visit from one page on a domain to a different page on the same domain. Mainly there are four benefits of interlinking your website:

 

a.) It improves user navigation on a website.

 

b.) It helps to build information hierarchy for the given website.

 

c.) Interlinking your website’s pages spread link juice (ranking factor) around the website.

 

d.) It helps to maximize user-experience on your website.

 

And hence Digital Web Destination recommends you to interlink your website’s pages.

 

#4. Focus on improving your website’s Page speed.

 

Website’s Page Speed is a crucial and considerable ranking factor in the eyes of Search Engines. The definition of Website’s Page speed is the amount of time it takes to display all the content of a particular page. Please make a note that there is a difference between Page Speed and Site speed.

 

Here is the catch ‘Site Speed’ is the average of many sample pages on a website where the ‘Page Speed’ is the amount of time it takes to display all the content of a particular page.

 

As we know that users hate waiting for web pages to load and result it gives a bad user experience to the users but what are the other consequences of having a slow website’s page speed?

 

Case study: Bing

 

Bing conducted an experiment examining to see what would happen if their pages loaded 1.5 seconds longer than usual.
The results?SEO Website Page Speed

 

#5. Consider fresh, Unique and Quality content.

 

Quality Content is the king and it has the power to rank your website at the top. All the search engines love fresh, unique, informative and quality contents because it’s valuable for Search Engines and for doing their businesses. Remember, the search is a business and Google/Bing is in the business of answering people’s questions, and they do it as much as possible. The more informative and quality content you have, the engagement level would be up on your website so indirectly you are helping search engines for doing their business easily and you’ll be getting up-ranking in return. So please focus on fresh and quality contents.

 

#6. Use long-tail keywords.

 

The long-tail keywords are search terms used for optimization are generally longer than one or two words. For example, “Beauty Salon” is short-tail, whereas “Beauty Salon in Dwarka Delhi” is a long-tail keyword.  The long-tail keywords are descriptive in nature, which makes it easier to drive the targeted audience to your website, blog posts, or landing page.Digital Web Destination - Importance of Long Tail Keywords

 

#7. Build backlinks (Focus on Quality Backlinks).

 

Backlinks (also known as inbound links) are links that are directed towards your website. Basically, it’s a hyperlink (also known as Link) and it is a means for users to navigate between pages over the internet. Backlinks are important because search engines use these links to crawl the webpages; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

“Search engines, mainly Google gives more credit to those websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.”

 

#8. Don’t Ignore Local SEO and Listings.

 

Millions of customers use local search every day to find the best local businesses in their area, and Local SEO is an amazing idea to promote your business online. It helps businesses market their products and services to local customers at the exact time they’re looking for them. You can help increase your chances of getting found by these potential buyers, by working with a local SEO company. Local SEO uses various strategies — making your website ranked on the local search engines, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, and for getting online business reviews.

 

#9. Boost your social media presence & Engagements.

 

There are 2.46 billion people use social network sites worldwide. And that number is expected to increase to around 2.77 billion by 2017. Consider this huge audience; being active on social media is an essential part of your marketing plan.
Being active on social media, it improves the brand awareness, increases in-inbound traffic, boosts the conversion rates, enhancing brand loyalties, and an ample hike in sales.

 

#10. Take initiatives for Guest posting.

 

Guest Blog is an opportunity to explore your expertise and share it with others, as well as an opportunity to increase traffic to both the partie’s blogs. The way Search Engines see it; “if the users (blog readers) are engaging and spending time on your site, it must be interesting”. So when individuals leave comments, shares your posts, or link to your blog it drives up in Google’s PageRank, which means it’s more likely to appear in search engine result page when someone searches a relevant topic.

 

#11. Explore SEO Activities at several search engines.

 

It is widely accepted Google is famous and most popular search engines today but It doesn’t mean that you should overlook other search engines. Have a look at below data:

 

Digital Web Destination -Search Engine market Share

Data Source:StatCounter

Make a note that most web browsers are customized to run on Bing and Yahoo. For example, in 2014 Mozilla dumped Google for Yahoo.
Trust me it’s worth considering other search engines, like Bing and Yahoo in your SEO strategy, also these search engines get a higher conversion rate too.

 

#12. Consider voice searches.

 

Voice Search is increasing rapidly as mobile users want everything in quick time. Here is the reason why you should optimize your website for Voice Search:

 

a.) 20% of search queries happen on Google’s mobile app and on Android devices.

 

c.) 43% of mobile users use voice search because they feel voice search is quicker than going to a website or using an app.

 

d.) 21% of mobile users use voice search because they don’t like typing on their mobile.

 

Based on these data, Digital Web Destination suggests you optimize your website considering Voice Search as well.

 

#13. Create more Video Contents.

 

After Google Penguin and Panda updates, Search Engine Optimization Companies realized that ranking a website for the long period of time is not just about building a number of links. In fact, if we create amazing, high-quality video contents (Value adding and shareable video contents) then such video contents can attract N number of links naturally over time. Here is how, if you have a remarkable, Value adding and shareable video content that can help defining business strategies for startups then all startup bloggers, Corporate Bloggers, and every single leading news websites may mention your video link in their news post, articles, and blog post; there you can get a number of links naturally.

 

#14. Make your website mobile friendly.

 

A mobile-friendly website is a website that is designed to function and display the exact same way across the devices. This means that website content would not change whether you open it on a computer, tab or mobile device.

For the SEO perspective, a mobile-friendly website is a key aspect of better user experience and all search engines consider it. For instance, in April 2015 the Internet was shaken by an update Mobilegeddon. Google modified its own algorithm to prefer mobile-friendly sites, and sites that earlier had performed great in search completely sank away Google search engine results page {SERP} because their websites weren’t mobile-friendly. Considering this incident our digital marketing company suggest you to go for the mobile-friendly website.

Why Mobile Friendly Website?

 

#15. Update and Republish Old Blog post.

 

I eagerly love the Pareto principle, it is also known as ‘the 80/20 rule’ and it applies equally to content marketing as well. According to this Pareto principle, 20% of your articles will generate 80% of your traffic.

80-20 Rule Of SEO

 

The point here is to identify your best performing content and update it regularly. Actually, what happens when you publish a post long time back the contents remain same for a long time but your audience changes and grows over this time period, and the content that you’ve written a year ago probably won’t be read by your new audiences so cover up these new audiences you should keep an eye on best-performing article/post and update it. Also, Google loves updated content if it’s done decently.

 

If you have good quality content that is generating a lot of traffic to your website, don’t leave it as it was just with a little extra work, you are not only helping your new audience and the search engines but also you will have a new post.

 

#16. Keep Measuring SEO progress.

 

When you write, edit, and, finish an article the next thing is to publish it. When you pressed the publish button and hope for the best result that doesn’t work out always. To make your SEO strategy well-functioning and performing you have to consider many SEO key parameters, and one of them is measuring SEO progress for better ROI that means you need to have a close look at your analytics data. Here is how you may keep using Google Analytics to see the SEO progress:

 

Audience Analysis: Check out whether there are any sudden shifts in “New vs. Returning”, “Frequency & Recency”, and “Engagement” performance data.

 

Mobile Device Usage: Note down the SEO conversions device-wise; on mobile, tablet, and desktop device usage.

 

Acquisition Overview: Keep analyzing incoming traffic flow from various channels as a result of SEO efforts.

 

Behavior Analysis: Keep checking landing page performance, page load time, and events flow report.

 

Conversion Data Monitoring: Review goals, funnels, and data associated with multi-channel funnels for a better understanding of Search Engine Optimization ROI.

 

These are just a few basic (but meaningful) metrics that need to be considered for Measuring SEO progress. Of course, there are many more things you can do in Google Analytics but that required an advanced level of understanding about Analytics data.

 

These are basic but important metrics for client reporting as well, once the client starts seeing the positive effects of your work in Google Analytics in terms of reaching goals, it will be easier for you to retain the client for a long term.

Digital Web Destination is a creative, evince and client-friendly Digital Marketing and Website design-development company in Bangalore, India.

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